Diageo Nightspark

Client: Diageo / Logica / Xymbio

Diageo were developing an SMS and WAP based search engine to allow users to find bars, clubs taxis etc. from their mobile. Key responsibilities included:

  • Technical liaison between Diageo marketing team, Xymbio design team and Logica integration team
  • Key influencer in developing and running user requirements workshops and trials
  • Developed WAP demonstrator using ASP with dynamic links to MS Access
  • Analysed data captured during live trials of the system and created the “User Requirements Specification” from which the production system was built

Last updated: 26 February 2006